Talented, professional, and creative young women increasingly are emerging as leaders in the knowledge economy, according to the report. In fact, the report states women will make up 60 percent of college enrollment by 2013. Downtowns can cater to, and capitalize on, the trend by offering urban experiences that are clean and safe with plenty of entertainment and shopping.
The report also recommends:
- Ensuring downtowns welcome ethnically diverse population.
- Investing in schools, parks, and essential services that appeal to talented people.
- Establishing a variety of housing choices, priced to attract a multi-skilled workforce and economically diverse population.
- Establishing and expanding local and regional mass transit.
- Providing affordable health care.
- Promoting walkability and active lifestyles.
- Inspiring and supporting a culture of entreprenurialsm and creativity.
- Decreasing dependence on fossil fuels and invest in renewable energy sources.
- Rehabilitate historic building stock.
- Developing a blueprint to promote growth that is economically, ecologically, and culturally sustainable.
The ideas appear to be working for Denver. The city continues to rank as a leader for its ability to attract 25-34 years olds, the key commodity in the knowledge economy. Meanwhile, Great Lakes cities are known more for their ability to repel the creative class.