Milwaukee unveiled a long range plan (pdf) to rebuild its downtown lakefront. Parks Director Sue Black captures the aspirational nature of the work:
In planning for the future of the lakefront we have a tremendous opportunity to do something spectacular for the State of Wisconsin, for Milwaukee County, and for the City of Milwaukee - but most importantly for our citizens and visitors to this fantastic resource. This area is considered to be the most heavily used recreational land in Wisconsin. Let's get this done right and with a sense of urgency and pride.