In last night's Super Bowl spot featuring Clint Eastwood, Chrysler continued to lead the pack in the race to frame the master narrative for the revitalization of the auto industry, Michigan and ultimately America. The car maker got in the driver's seat last year in a similarly compelling spot with Eminem.
Showing posts with label Chrysler. Show all posts
Showing posts with label Chrysler. Show all posts
Hottest fires make the hardest steel
Plenty of good ads during the Rust Belt Bowl yesterday. If you're bullish about the rise of Michigan and the greater Great Lakes region, this was the best one...
What next in Kenosha
Niala Boodhoo reports on the closing of Chrysler's 100-year-old factory in Kenosha tomorrow. Note the company reportedly "wouldn't comment on this story."
Perhaps executives were too busy orchestrating today's strategically timed announcement of a $600 million investment to modernize its plant 70 miles down the road in Belvidere, IL.
This video, produced by the Kenosha News, illuminates the city's significant role in the history of the American auto industry.
Perhaps executives were too busy orchestrating today's strategically timed announcement of a $600 million investment to modernize its plant 70 miles down the road in Belvidere, IL.
This video, produced by the Kenosha News, illuminates the city's significant role in the history of the American auto industry.
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