- Reconnect downtown to Lake Mendota and Lake Monona
- Establish building standards that maintain "dramatic" and "postcard" views of the skyline and Capitol
- Build a new transportation center near Monona Terrace
- Improve transportation connections to, through and around downtown
- Promote sustainability via higher building density, mixed use and multi-modal transportation
- Strengthen the identity of individual neighborhoods and districts
- Embrace the preservation of historic structures
- Identify large sites for redevelopment and infill and adopt policies that stimulate investment there
- Reenergize the Mifflin area
- Transform an underutilized downtown block into a 1.75 acre public park
Big ideas for downtown Madison
The draft Downtown Plan (PDF) for Madison, WI recommends 10 'big ideas' to focus on for the next 25 years: