Obama Sharpening the Michigan Message

In a speech to the Detroit Economic Club one year ago this month, presumptive Democratic nominee Barack Obama had this to say to the Motor City....

"I know these are difficult times for automakers, and I know that not all of the industry's problems are of its own making. But we have to be honest about how we arrived at this point."

"For years," the senator said, "while foreign competitors were investing in more fuel-efficient technology for their vehicles, American automakers were spending their time investing in bigger, faster cars. And whenever an attempt was made to raise our fuel efficiency standards, the auto companies would lobby furiously against it, spending millions to prevent the very reform that could've saved their industry. Even as they've shed thousands of jobs and billions in profits over the last few years, they've continued to reward failure with lucrative bonuses for CEOs."

"The consequences of these choices are now clear. While our fuel standards haven't moved from 27.5 miles per gallon in two decades, both China and Japan have surpassed us, with Japanese cars now getting an average of 45 miles to the gallon. And as the global demand for fuel-efficient and hybrid cars have skyrocketed, it's foreign competitors who are filling the orders."

On Meet the Press earlier this month, the senator had this to say to host Tim Russert...

"Detroit ended up making investments in SUVs and large trucks because that's where they perceived a competitive advantage and that's where they felt they could make the most profit," the senator said.

"I think it was a mistake for them not to plan earlier. Now we're seeing a huge growth in fuel-efficient cars that is benefitting the Japanese automakers, and Detroit is getting pounded some more. And I think that we can make those cars here in the United States."

Stumping in Michigan - and Detroit - this week, the senator spoke with a less confrontational tone...

"We want the strongest possible auto industry," Sen. Obama said in an interview with the Detroit Free Press. "But unless we change some of how we do business, we won't be competitive in the global marketplace."

And raised the potential for partnership....

"The auto industry is on the move but they can't do it alone," Sen. Obama said yesterday according to Gongwer News Service. "They need a partner in the White House and when I am in the White House they will have a partner."