Sensing Opportunity

Entreprenuers founded Sensicore with the goal of revolutionizing the water business. The company recently launched a hand held device that tests water quality for 18 different measurements such as pH level, carbon dioxide, and chlorine.

Currently, water managers conduct numerous conventional tests in the chemistry lab - and perhaps even mail samples away for furthering testing - to understand the purity of their supply. But Sensicore's new technology can reduce the necessary testing time from hours to just four minutes. This thing is like Dr. Spock's do-all tri-coder, and can dramatically mondernize the way industrial, public, and private water technicians ensure safe supplies.

The Ann Arbor-based tech firm started in 2000 with four employees. Today, the company employees 44 scientists, marketing experts, and senior staff and plans to expand its regional sales force. It's also raised some $28 million in venture capital from the East and West coast.

"We're going to be $100 million company," said CEO Malcolm Kahn.

"Sensicore is driving an information revolution in water quality monitoring," Mr. Kahn continued. Our lab-on-a-chip technology provides an entire panel of tests that help users better understand both the quality of their water and the health of their water system. It is light years ahead of the 50-year-old wet chemistry testing in use today."